| Rank | Name | Net worth (USD) | Platform |
|---|
| 1 | Jeffree Star | 200 million | YouTube, cosmetics |
| 2 | Kylie Jenner | 180 million | Instagram, cosmetics |
| 3 | Rihanna | 1.7 billion | Music, fashion, cosmetics |
| 4 | Dwayne Johnson | 800 million | Movies, social media |
| 5 | Cristiano Ronaldo | 500 million | Soccer, social media |
| 6 | Lionel Messi | 400 million | Soccer, social media |
| 7 | MrBeast (Jimmy Donaldson) | 54 million | YouTube |
| 8 | PewDiePie (Felix Kjellberg) | 40 million | YouTube |
| 9 | The Rock (Dwayne Johnson) | 87.5 million | YouTube |
| 10 | Anastasia Beverly Hills (Kylie Jenner) | 600 million | Cosmetics |
| 11 | Shane Dawson | 20 million | YouTube |
| 12 | Logan Paul | 35 million | YouTube |
| 13 | Jake Paul | 40 million | YouTube |
| 14 | Markiplier | 30 million | YouTube |
| 15 | Rhett and Link | 40 million | YouTube |
| 16 | Zoella (Zoe Sugg) | 50 million | YouTube, fashion |
| 17 | Dude Perfect | 25 million | YouTube |
| 18 | Liza Koshy | 20 million | YouTube, film |
| 19 | Gigi Hadid | 29 million | Modeling, social media |
| 20 | Kendall Jenner | 45 million | Modeling, social media |
| 21 | James Charles | 25 million | YouTube, cosmetics |
| 22 | David Dobrik | 20 million | YouTube |
| 23 | NikkieTutorials (Nikkie de Jager) | 12 million | YouTube, cosmetics |
| 24 | Simone Giertz | 10 million | YouTube |
| 25 | Bretman Rock | 10 million | YouTube, cosmetics |
